The Association for Data-driven Marketing and Advertising (ADMA) is the principal industry body for data-driven marketing and advertising. With sights set on a customer-focused vision to propel engaging customer experiences, ADMA realised the significant limitations they were facing with their existing systems.

Learn how MicroChannel's Marketing Automation team assisted ADMA in devising a strategy and focus of lifecycle marketing and customer led journeys.


Initial Challenges:
  • Poor integration of multiple best of breed solutions
  • Inadequate data governance
  • Sub-optimal campaigns, conversion and customer engagement

The Solution:
  • IBM Watson Campaign Automation

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We understand your organisation is unique. Your technology should match your business processes - your unique way of doing things. We help your organisation perform better by designing and developing the solutions that work for you - all delivered on time, within budget and with faster time to benefit. With offices in Sydney, Melbourne, Brisbane, Perth and with over 50 Awards received from Microsoft, SAP, Sage and Accellos, MicroChannel has outstanding credentials as one of the most respected solution providers in Australia.

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