AMF, Kingpin Bowling & Playtime Arcades

The Ardent Bowling & Entertainment Division was experiencing a disparate view of their customers. The division sought a solution that would unify their approach to improving the customer experience across their 3 brands, AMF, Kingpin and Playtime Arcades.

Learn more about how MicroChannel stepped in to deliver integrated CRM and Marketing Automation solutions for powerful customer relationship capabilities and greater sales efficiencies.

Read the Case study [PDF] here:

Initial Challenges

  • 3 business's technology managed independently
  • CRM formerly used as a 'glorified' address book

  • IBM Watson Campaign Automation
  • Microsoft Dynamics 365 for Sales
  • Microsoft Dynamics Opportunity Process Flow

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