AMF, Kingpin Bowling & Playtime Arcades


The Ardent Bowling & Entertainment Division was experiencing a disparate view of their customers. The division sought a solution that would unify their approach to improving the customer experience across their 3 brands, AMF, Kingpin and Playtime Arcades.

Learn more about how MicroChannel stepped in to deliver integrated CRM and Marketing Automation solutions for powerful customer relationship capabilities and greater sales efficiencies.

Read the Case study [PDF] here:

Ardent-Bowling-Entertainment-Division-MicroChannel
Initial Challenges

  • 3 business's technology managed independently
  • CRM formerly used as a 'glorified' address book

Solutions
  • IBM Watson Campaign Automation
  • Microsoft Dynamics 365 for Sales
  • Microsoft Dynamics Opportunity Process Flow

Please fill in the form above to read the full Ardent Bowling & Entertainment Division Case Study.

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