Customer squeeze: Cash in on your CRM offering by extracting its hidden value

Optimising CRM systems will be a top priority for customers this year. With less money to spend on flash marketing campaigns and lead generation, the gaze will be on getting more revenue from existing customers and growing revenue opportunities internally.

Partners and consultancies can undoubtedly get a slice of this spending but success will be commensurate with the level of out-of-the-box thinking they apply. CRM integration in the back and front-end remains strong but innovative partners that turn ISV may also find equal or greater opportunity awaits.

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