IBM Watson Campaign Automation

Overview of IBM Watson Campaign Automation - Cognitive & AI Email Marketing Software

IBM Watson Campaign Automation is a versatile email marketing automation software, powered on the cloud. This artificial intelligence (AI) and cognitive learning platform gets to know your customers overtime, providing you with the insight you need to drive personalised customer experiences across email, SMS, mobile, social media and the web.


IBM Watson Campaign Automation Key Features


Watson Email Marketing Automation

Unleash the power of marketing automation in IBM Watson Campaign Automation. Trigger personalised email interactions based on your customer’s profile and their actions online.
  • Build & test emails with an easy-to-use online editor
  • Personalise interactions with dynamic, relevant content
  • Integrate emails with your mobile, social media & web strategies
  • Send emails when customers are likely to be in their inbox
  • Optimise email communications with link tracking & testing

Watson Mobile & Social Media Tools

IBM Watson’s mobile and social media tools, allow you to connect with your customers via SMS and Messaging Apps (i.e. WeChat) at the right place and time.
  • Create SMS, push notifications & in-app messages across different operating systems
  • Send messages based on your customer’s current location & weather conditions
  • Connect your mobile & social media strategy with email, analytics & lead management


Watson Customer Journey Mapping

IBM Watson Journey Designer enables you to schedule a series of interaction pieces to be pushed out to customers at a particular date and time. Simply drag and drop the pieces of your campaign and send personalised touchpoints that improve the customer experience (CX) and increase conversion rates.
  • Collaborate on customer journey mapping with multi-user capabilities
  • Schedule customer touchpoints with a drag & drop builder
  • Integrate online & offline activities with cross-channel journeys
  • Automate digital marketing campaigns i.e. email, SMS & social 
  • Visualise customer journey mapping over time


Watson Reporting

Connect your data with IBM Watson Campaign Automation and get the insights you need to optimise your digital marketing efforts.
  • Develop reports with built-in, customisable report templates
  • Identify areas that need improvement, based on your benchmarks
  • Manipulate campaign performance data in real-time with excel add-on

Watson Lead Generation

IBM Watson’s lead generation tools empowers you with customer behavioural data so you can deliver valuable content and stay top of mind.   
  • Create cross-channel touchpoints based on the behavioural patterns of your leads
  • Understand what buying cycle stage your leads are in with lead scoring
  • Build lead profiles overtime with high converting landing pages & forms
  • Integrate your CRM to get an end-to-end view of your leads


Watson Budgeting & Planning Tools

IBM Watson’s budgeting & planning tools is designed to connect with your marketing, CRM and/or financial software, so you can create digital marketing plans that align to your corporate strategy.
  • Leverage analytics to forecast revenue & ROI
  • Track your marketing activities against budget
  • Get an end-to-end view of your marketing ROI

MicroChannel is an authorised IBM Partner in Australia. Contact us to find out more about how you can transform your digital marketing with modern email marketing software such as IBM Watson Campaign Automation.

We understand your organisation is unique. Your technology should match your business processes - your unique way of doing things. We help your organisation perform better by designing and developing the solutions that work for you - all delivered on time, within budget and with faster time to benefit. With offices in Sydney, Melbourne, Brisbane, Perth and with over 50 Awards received from Microsoft, SAP, Sage and Accellos, MicroChannel has outstanding credentials as one of the most respected solution providers in Australia.

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