IBM Watson Marketing Insights

Overview of IBM Watson Marketing Insights - Advanced Market Segmentation

IBM Watson Marketing Insights is a cloud powered market segmentation tool. Get predictive analytics and recommended target market segments based on consumer behaviour patterns.

IBM Watson Marketing Insights Key Features


Watson Predictive Analytics

  • Predict consumer behaviour over time
  • See how to better engage with consumers

Watson Data Management

  • Understand the trends in consumer behaviour data with visual graphs
  • Get clear reasoning behind Watson's suggested target market segments
  • Eliminate hours spent comprehending insights from your marketing data

Watson Target Market Recommendations

  • Get recommended target market segments based on predictive analytics
  • Spot & create target audience segments that are considered “at risk”
  • See target market segments that are top priority for engagement

Watson Custom Audience Builder

  • Create different target audience segments based on predictive analytics
  • Refine IBM Watson’s recommended target market segments
  • Filter target audiences further based on different conditions

Watson Campaign Automation Integration

  • Sync your target audiences to any campaign automation platform
  • Drive customer engagement with target audiences relevant for different campaigns

Watson Dynamic List Building

  • Automatically update lists when consumer behaviour patterns change

MicroChannel is an authorised IBM Partner in Australia. Contact us to find out more about improve your market segmentation strategy with IBM Watson Marketing Insights.

We understand your organisation is unique. Your technology should match your business processes - your unique way of doing things. We help your organisation perform better by designing and developing the solutions that work for you - all delivered on time, within budget and with faster time to benefit. With offices in Sydney, Melbourne, Brisbane, Perth and with over 50 Awards received from Microsoft, SAP, Sage and Accellos, MicroChannel has outstanding credentials as one of the most respected solution providers in Australia.

Superior Solutions | Dependable Service | Measurable Value | Committed People