Associated Gaskets

associated gasket success story

Renowned for its commitment to quality products and service
excellence, Associated Gaskets (AG) wanted to establish a
customer-centric infrastructure that will provide more business
visibility, accelerate responsiveness and deliver individualised
service for its customers. With Microsoft Dynamics CRM,
AG has gained renewed insights into both its customers and
business, increased control and tracking of business performance
parameters and most importantly, gained new capabilities to
differentiate its customer’s touch.


  • Gained complete view of customer interactions
  • Enhanced service levels and enabled faster turnaround
  • Enhanced visibility with better tracking of leads, win/loss ratio and business performance
  • Enable more differentiated marketing and better customer segmentation
  • Empowered people - to - people connections
  • Eased business expansion


  • Microsoft Dynamics CRM 2011

We understand your organisation is unique. Your technology should match your business processes - your unique way of doing things. We help your organisation perform better by designing and developing the solutions that work for you - all delivered on time, within budget and with faster time to benefit. With offices in Sydney, Melbourne, Brisbane, Perth and with over 50 Awards received from Microsoft, SAP, Sage and Accellos, MicroChannel has outstanding credentials as one of the most respected solution providers in Australia.

Superior Solutions | Dependable Service | Measurable Value | Committed People